Short answer
What does a hotel or guesthouse website include, and what does it cost?
A brochure site with rooms, a gallery, location and a booking request by WhatsApp or form starts at ₺30,000 and goes live in about 3 days once the content is ready. A site with a page per room, several languages and a date-based request form runs from ₺50,000 and takes 1 week; an availability calendar with online payment starts at ₺150,000.
Hotel & Guesthouse, The search
Guests who find you on a platform search your name before booking.
A guest who sees you on a booking platform types your name into Google without closing the tab: they want to check the real room, the breakfast and the distance to the sea or the square on your own site. If the page they land on is only a logo and a phone number, they go back and book on the platform.
So every room type gets its own page: how many guests, how many square metres, the view, the bed layout and photos of that room. At the end of the page sits a short request asking for dates and party size.
Hotel & Guesthouse, From the field
The same price as the platform, a shorter path.
Showing a higher price on your own site than on the platform sends guests back. Show the same price and give direct bookings a small extra such as breakfast or a late check-out. The decision then rests on the path, not the price; a two-field request for dates and party size is shorter than a long form that asks you to sign up.